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Unlike many PR people, I started as a tech journalist, writing for handful of magazines that covered a variety of technologies. Because of that, I understand how journalists work, how they think.   And yes, tech editors and writers really like that.

Yes, I know many of the top tech editors and writers, but even better, they know me..

 I have a handful of freelance writers who work for me. All of them are experienced writers, editors and journalists, many of whom are actively working for various tech publications. 

My first steps are to review your company, your services, your products, your website. 

What PR and marketing are you already doing? What is working and what is not? 

Critical first questions are:

Who are your customers? 

What do they need to know about you in order to buy from you?

 What do they read? 

Why is your product or servcie special?

The negative with an agency - with a team working on your account - is you have to pay a lot more. 

You will end up paying for the time that the agency team ends up talking and brainstorming among themselves. I don't charge you for time spent talking to myself, just results.  

Plus, you are not spending your money for the agency to train and supervise junior staff and interns.